Climbing of Mt. Everest is a huge financial undertaking. Every climber hopes to recoup at least some of his or her investment after the climb through lectures, films, pictures, advertising etc. To do this you need to capture public attention before, during, and after the climb. In 1924, before the age of television and the Internet it was hard to keep the public's attention focused on people climbing Mt. Everest. To solve this problem, Captain John Noel, the expedition photographer, came up with a unique idea for the time. He publicised the expedition by advertising in a daily newspaper that he would send a unique expedition postcard from Mt. Everest's Tibet Base camp to anyone who sent in their name and address. There was an overwhelming response to his ad and thousands of postcards were sent from Base camp back to England. At the bottom of the postcard he advertised the film he would be producing about the climb - Noel's way of recouping some money.
No comments:
Post a Comment